Since this is Meta’s “Year of Efficiency,” it was time to cut this feature loose.įortunately for businesses that have built up a customer base through Facebook, the platform isn’t getting out of social commerce altogether. Live social commerce just didn’t take off in North America the way it has in China. But as of March 16, online shopping during livestreams is no longer available on either Meta network. Live shopping survived a little longer on sister platform Instagram. Trend 2: Live shopping is dead long live Facebook Shopsįacebook shut down live shopping in October to focus more on – you guessed it – Reels. (This blog and the Hootsuite social channels are a great place to get the latest scoop.) Keep an eye out for updates on new opportunities to advertise with Reels.Carve out some of your ad budget to test ads on Reels and to create your own paid Reels.Start thinking about Reels as part of your Facebook strategy, rather than only an Instagram surface.Source: Meta Business Help Center To-do list: As the platform strives to drive more revenue from Reels, watch for new opportunities to advertise through short-form Facebook video, too. You can also create your own interstitial Reels ads. In addition to creating organic Reels content, you can currently advertise through creators’ Reels. That’s despite the fact they’re currently losing money on short-form Reels plays that take time away from the feed. Plus, Facebook has made it clear in earnings calls and other announcements that Reels are a major focus for the platform. That’s on pace with the growth levels on Instagram. Reel plays on Facebook doubled in the last year, and reshares of Reels doubled in the six months leading up to Feb. Now, enough time has passed that we can say the verdict is officially in. But it was initially unclear whether that success would translate when they launched on Facebook. Reels were a hit right off the bat on Instagram. The 8 top Facebook trends for 2023 Trend 1: Reels are here to stay Download our Social Trends report to get data from over 10,000 marketers that you can use to plan a viral-worthy social strategy in 2023.
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